“What’s your story?”

      – Everyone you will ever meet

Emma Collier is a dynamic and passionate individual that is a huge asset to any brand. Her work with Tequila Ocho is especially impressive as it demonstrates a strong connection to the brand and understanding of what it represents. I worked with Emma on a few collaborations between her, Tomas Estes, and myself in the final months of Tomas’s life, all of which were fun, inspiring, and built valuable, long-lasting relationships between members of the industry as well as consumers.

Emma is able to inspire those deep and meaningful conversations about a brand that simply make it a joy to experience and embrace.

Phil BaylyOfficial Mezcal Ambassador - Founder of Agave Love

“Emma helped us take the music apps we created (Genius Jamtracks and PitchBop) and develop them into brands we love and understand better how to promote. Her dedication to developing each of their personalities and key messages coupled with her ability to guide the whole team on how to easily implement this in all our communication has been invaluable. Her endless ideas for creative collaborations and partnerships to increase our visibility and reach and grow our audience mean there's constant excitement around what's next for us and this is the best way possible way to feel about your business."

Antonis Tsikandilakis & Dimitris Neonakis Genius Jamtracks Founders

Every Great Story Begins With a Yes

Say it like you mean it.

Say it like you don’t care if I keep reading or not — because you don’t. Because you know that if I click off, I wasn’t meant to be your customer and that’s fine because the people that keep reading, those are the ones you want.

I know why you’re scared to do this. And sure, I could write it here but it would be redundant. What I’ll say instead is that if you don’t give your brand a strong personality, if your confidence isn’t bursting the seams of the paragraph I’m reading, then I can guarantee you the feeling will be one of hey, I can take this or leave it, so I’m going to leave it.

Give someone a way out and they will almost always take it.

Content these days is exhausting and endless. It feels like you’re trapped in a library with two million copies of the same book hidden beneath vaguely different steamy covers. No matter how many times you crack open another tome, hoping for a plot twist that will get your heart racing, you find yourself right in the middle of the generic bestseller you wouldn’t buy at the airport, and still don’t want now. The same story told again and again. One noisy, unremarkable hum.

Please don’t add to this.

Creating success on your own terms in business is about fostering genuine connections and engagement with your audience while still hitting your sales targets in a way you’re proud of and remains sustainable.

You can’t do this if you’re not saying how you really feel and who you really want to work with.

Building a solid, irresistible brand starts with telling the stories that let people know who you are and how you can help. Why it matters to you. What their lives will look like after they get a taste of what you have to offer. Think content they could read under the covers. Conversations they want to take part in because the exchange leaves you both better for it. Actions joyfully taken, no arm twisting necessary.  Movement in the right direction — whatever that means to you.

Your team will need someone who can craft a borderline outrageous creative strategy teeming with all the risks worth taking. Someone who makes sure your voice is unmistakable out there whenever it’s heard and who can make sure your entire team is on the same page with telling your brand’s stories, as many times as they need to be told. Someone who revels in the idea of your brand’s own mythology and legacy — and if you aren’t already thinking you have this kind of future and will make this kind of impact, that’s the first thing that has to change.

If your brand is not quite where you know it deserves to be, it’s time to start having the conversations that can take it there.


Let’s make this one of them.

"Emma has been with Dads of Daughters from the very beginning, capturing and documenting the voices, experiences and wisdom of fathers raising daughters - the good, the difficult, the joys, fears, anxieties, and the entire mosaic of emotions that comes with being a father to the women of the future. Committed, loyal, openminded, a people person who knows how to build rapport with her audience and a real talent for story telling, Emma is an asset to any team."

Irene MaragosDads of Daughters

How We Can Collaborate

Product Copywriting

Develop the right language around the brand you love so your audience will love it too.

Project & Event Consulting

Organize your big, beautiful vision into exciting, executable pieces.

Brand Advocacy

Create and foster the connections your brand needs to thrive.

Emma has a magical touch with words to bring to life a company’s message so it resonates with the audience. She is easy to work with, incredibly creative and is a great partner for anyone looking for their voice to be heard in this busy world. For someone just starting or an established business, Emma will craft just the right content.

Jodi DanielsRed Clover Advisors

“Emma's approach blends a versatile wit with an insightful warmth and personal touch. Her guidance never fails to bring order to chaos. With such a hectic schedule, I was grateful to find someone I could trust to understand and capture my voice when I need it and make sure everyone on the team was on the same page.”

Seth DrakeMusic Producer

"Emma entralls me. There's no one that writes like her. Hell, there's no one anywhere near her as a person, a character. She is someone unique and special in a world mostly void of that. I feel that a lot of Ocho's appeal is something that she just is and naturally expresses."

Tomas Estesfounder of Ocho Tequila

“Working with Emma is a real pleasure. She is an experienced professional who takes a creative approach to all she does. I was especially impressed Emma’s ability to conceptualize and execute creative ideas that help foster sustainable connections between brands and their audience, as well as to capture the essence of the brand through the stories of the people who love it.”

Jesse EstesOcho Tequila